Qualitative & Ethnographic Research
Research is at the heart of what we do
our methods
We utilize a myriad of methods from traditional focus groups to in-home ethnographies to uncover proprietary insights.
With vast experience across industries, countries and markets – both B2B and B2C – we design, execute and manage research programs to drive at the pertinent information you need to understand your customers at a deeper level.
Our first step is to customize the plan to your business goals, challenges and desired outcomes.
We can help to:
Uncover users’ needs and opportunity areas
Understand new market dynamics
Explore possibilities for new target markets or customers
Revitalize or reposition existing brands, products or services
Develop insights frameworks as a beacon for growth and development